Old Dominion University (ODU) is a public research university located in Norfolk, Virginia. The university's logo is an integral part of its brand identity and plays a significant role in representing the institution's values, mission, and spirit. Here are seven facts about the Old Dominion University logo that you might find interesting:
The Old Dominion University logo is a registered trademark of the university and is protected by law. The logo is a unique and distinctive symbol that represents the university's brand and identity.
History of the Logo
The Old Dominion University logo has undergone several changes since its inception. The current logo was introduced in 2014 as part of the university's rebranding efforts. The new logo features a modern design that incorporates the university's colors, blue and silver.
Meaning Behind the Logo
The Old Dominion University logo is designed to represent the university's values and mission. The logo features a stylized letter "O" that is made up of several elements, including a crown, a wave, and a shield. The crown represents the university's name and its connection to the Commonwealth of Virginia. The wave represents the university's location on the coast and its commitment to maritime and oceanographic research. The shield represents the university's commitment to protecting and serving its students.
Logo Variations
The Old Dominion University logo comes in several variations, each with its own unique characteristics. The primary logo features the university's name in blue letters, with the stylized "O" symbol in silver. The secondary logo features the university's initials, "ODU," in blue letters, with the stylized "O" symbol in silver. The university also has a wordmark logo that features the university's name in blue letters, without the stylized "O" symbol.
Logo Usage Guidelines
The Old Dominion University logo is protected by law, and its usage is subject to certain guidelines. The university has established a set of guidelines that govern the use of the logo, including its use on university publications, merchandise, and websites. The guidelines are designed to ensure that the logo is used consistently and accurately, and to protect the university's brand identity.
Logo Merchandise
The Old Dominion University logo is featured on a wide range of merchandise, including apparel, hats, and souvenirs. The university has partnered with several vendors to produce logo merchandise, which is available for purchase online and in university bookstores.
Logo Controversy
In 2014, the university's decision to introduce a new logo was met with controversy. Some alumni and students opposed the new logo, citing its lack of tradition and heritage. However, the university maintained that the new logo was necessary to modernize the university's brand and appeal to a wider audience.
Conclusion
The Old Dominion University logo is an important symbol of the university's brand and identity. The logo has undergone several changes since its inception and is subject to certain guidelines that govern its usage. The university's decision to introduce a new logo in 2014 was met with controversy, but the logo has since become an integral part of the university's brand. As the university continues to grow and evolve, the logo will remain an important symbol of its values, mission, and spirit.
What is the Old Dominion University logo?
+The Old Dominion University logo is a stylized letter "O" that is made up of several elements, including a crown, a wave, and a shield.
What does the Old Dominion University logo represent?
+The Old Dominion University logo represents the university's values, mission, and spirit.
Can I use the Old Dominion University logo for personal use?
+No, the Old Dominion University logo is protected by law and can only be used for official university business.